I normally have a rule on the weekends – no computers or phones. Okay I’ll admit, I suck at following my own rules. I’m always on my laptop. But it’s not at all for play, or blogging for that matter. Even though I try to get all my school work done during the week, I’m usually playing catch up on weekends. While Princess is enjoying Dora the Explorer on TV, I listen to boring lectures on my computer.
She makes it a point to ask me what I’m doing every two minutes, followed by a video request. She’ll listen to Beyonce all day long, if I let her. This weekend is no different. As we’re searching for her favorite song, we stumble across this commercial for ID gum.
I really don’t think anything of it, and I am ready to go to the next site. But then she says, “again.” Either she’s geting a kick out of this guy standing on a mountain top slapping wigs on bald eagles, or she really wants to try some ID gum. We must have played that commercial like ten times!
I’m not one to over analyze commercials. But, I do wonder what goes into the thought process. How do the advertising people come up with these treatments?
Who ever thought up the idea for this commercial sure got Princess’s attention. They got mine too because now I want to try that peppermint ID gum.
Do you think there’s any science to putting together commercials?
Weather Anchor Mama
Jennifer Hayes says
I recommend the board game or latest computer software / program: cvc words that helps children get started in their vocabulary through fun displays.