The key to effectively grow your company is to find smart ways to invest in your personal brand. I had no idea where to begin when I began blogging in 2011. In fact, growing my brand was the furthest thing from my mind. Connecting with my family, friends, and fans online was my main goal at the time. But little did I know I could actually turn my blog into a business. You can also skyrocket your brand straight to the top of the search results. You can check out this PPC infographic here for more info!
I began to realize the positive impact Weather Anchor Mama was having on others when I began getting emails from moms thanking me for helping them get through various parenting dilemmas. Over the years my blog has allowed me to supplement my income. My growth has been made possible through investing in my personal brand.
5 Smart Ways to Invest in Your Personal Brand
Come up with a brand strategy
When you think about business branding, large corporations may come to mind. However, branding has become important on a personal level as well. Branding determines whether or not someone will become a loyal customer.
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In order to get loyal customers you have to think about your brand strategy. What is the message you want to convey? How will you deliver your brand promise?
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The idea is set goals for your business and work on achieving them. For example, if you’re trying to reach moms in particular, you should post articles that they can relate to. If you’re a DIY blogger, the same idea rings true. Share tips on improving your home decor and watch your following grow.
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Figure out a Budget
Once you’ve figured out your brand strategy, you should figure out your budget. The one thing I’ve learned over the years is that in order to make money, you have to spend money. If you’ve decided to accept credit card payments for your business, you’ll quickly realize there are many merchant providers out there and they all charge differently. Understanding the breakdown of processing credit card fees is crucial. Whether designing a new website, enroll in a course related to brand building, hire a brand strategist to attract new clients, look for accounting and outsourcing services to help you, make sure to have a plan in place. For instance, if you’re planning to put up a salon business, make sure to come up with a concrete plan first. You have to consider whether you’ll be constructing salons or you’re going to opt for Salon suites for rent. Always remember that before you break the bank, put together a budget and stick to it.
Focus on growing your email list
Investing time is just as important as finding ways to invest money toward your personal brand. Create opt-in forms for readers to sign up for your email list. Zerobounce can help you prevent bad emails from getting on your list. Promote your content on social media and encourage others to do the same. Most importantly, make sure that you are reducing delays in email replies.
Post content on a consistent basis to get people to subscribe, while you can also learn marketing and SEO from experts like James Dooley and other experts. Hosting giveaways will also help you gain loyal clients, while you can also use services like Promo Advertising to get more clients as well.
Advertise
With the rise in social media, marketers are able grow their brand by creating ads. Networking sites like Facebook, Instagram and Linkedin along with free seo tools make it pretty easy to do so without spending a lot of money. To successfully integrate PPC advertising into your digital strategy, you need to get to grips with your customers, find out how they behave and where they spend their time on the internet. This Google PPC marketing agency here can utilize their in-depth knowledge and decades of experience to help companies from a range of industries unlock their full potential online. You may also consider advertising through the best outdoor ads – Ongo Smart Advertising. Additionally, vehicle livery provides an effective vehicle branding for companies. Using a standard banner size in feet can make your advertisement more versatile, allowing you to easily switch between different advertising platforms and venues without needing to create multiple versions of your design.
Keep things simple
When it comes to finding ways to invest in your personal brand, keep it simple. Don’t get too overwhelmed by trying to do everything all at once. Focus on achieving one goal at a time.
