Mornings On 1: A Fresh Approach to Morning TV

I’ve been in the news business for over 10 years and haven’t been this excited about any of my previous TV gigs (no disrespect to my past employers). But, you’ll probably agree with me when you see Mornings On 1 for yourself.

Stacy-Ann Gooden Mornings On 1 Spectrum News 1

Honestly, I assumed it would be like every other morning news program. Boy, was I wrong!

I’m honored to be a part of this team. NY1 veteran news anchor, Pat Kiernan sits in the main anchor chair. Annika Pergament provides business reports. Jamie Stelter has her pulse on traffic delays, while I provide weather updates.

Mornings On 1 promo Pat Kiernan Annika Pergament Jamie Stelter Stacy-Ann Gooden Mornings On 1 Spectrum News

We’ve spent the last few weeks preparing for the Mornings On 1 launch. We kicked off this new venture with our Mornings On 1 promo shoot in various parts of the boroughs, followed by weeks of training and rehearsals. During that time, the new set was under construction.

Stacy-Ann Gooden NY1 Mornings on 1

Mornings On 1 Billboard Pat Kiernan Annika Pergament Jamie Stelter Stacy-Ann Gooden Mornings On 1 Spectrum News

Pat Kiernan Annika Pergament Jamie Stelter Stacy-Ann Gooden Mornings On 1 Spectrum News

The studio has an anchor table for news updates and discussions, a living room area, and touch screen weather and traffic monitors. There’s also a working area allowing us to continue working throughout the live broadcasts.

Stacy-Ann Gooden Mornings On 1 Spectrum News

What Makes Mornings On 1 So Unique

NY1 is known for having a combination of live and recorded elements in each newscast. However, Mornings On 1 is completely live. The show airs weekdays from 6 to 9 a.m.

The new format allows us to chat about headlines and show off our personalities. These conversations will play an important role in how we connect with each story. We’re also able to connect with viewers on a deeper level as well through social media.

We encourage them to share photos and tweet their reactions to news stories using the hashtag #MorningsOn1. This offers a fresh approach to morning TV.

Despite the new format, the show will maintain the integrity of the NY1 brand. There will still be an emphasis on covering hyper-local stories throughout the five boroughs. Also, NY1 fans can rest assure that Pat Kiernan will continue the “In The Papers” segment, where he reads headlines from local newspapers.

Opt In Image
FREE E-COURSE
How to Grow Your Brand

Don't worry. This is a spam-free site. Your email is safe with me.

Signature